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Legal · PAIA / POPIA

PAIA Manual

Prepared in terms of Section 51 of the Promotion of Access to Information Act 2 of 2000 (as amended)

Goodtogoat Ltd

UK Company Number: 16713487

Basement Flat, 20 Mildmay Grove South, London, England, N1 4R

Information Regulator Registration No.: 2026-006763

Version2.5
Date of first publicationMarch 2026
Last updatedOctober 2026
Next review dueMarch 2027

Public availability notice: This manual is available -- (a) on the Company website (www.goodtogoat.ai/paia); (b) at our principal place of business at Basement Flat, 20 Mildmay Grove South, London, England, N1 4R; and (c) on the Information Regulator’s portal at inforegulator.org.za. A copy will be provided to any person upon written request and upon payment of a reasonable fee.

1. Introduction and Purpose

1.1 Legal Basis

This manual is compiled in accordance with:

  • Section 51 of the Promotion of Access to Information Act 2 of 2000 (PAIA), as amended by the Promotion of Access to Information Amendment Act 54 of 2002 and the Promotion of Access to Information Amendment Act 31 of 2019; and
  • Section 51(1)(c) of PAIA as amended by the Protection of Personal Information Act 4 of 2013 (POPIA), which requires responsible parties to include processing of personal information in this manual.

PAIA gives effect to the constitutional right of access to information as entrenched in section 32 of the Constitution of the Republic of South Africa, 1996. POPIA gives effect to the right to privacy as entrenched in section 14 of the Constitution.

1.2 About the Company

Goodtogoat Ltd is a private body as defined in section 1 of PAIA. The Company is incorporated in England and Wales (Company Number 16713487) and conducts business as a Software-as-a-Service (SaaS) company providing AI-powered voice call simulation and sales coaching platform services to enterprise customers across multiple jurisdictions, including South Africa.

1.3 Purpose of this Manual

This manual is intended to enable any person to:

  • Understand their right to request access to records held by Goodtogoat;
  • Understand the procedure for submitting a request for access;
  • Understand the categories of records held by the Company;
  • Understand how the Company processes personal information and the rights of data subjects under POPIA; and
  • Identify and contact the Information Officer or Deputy Information Officer.

2. Contact Details of the Information Officer

2.1 Head of the Company (default Information Officer)

NameDavid Jedeikin
TitleChief Executive Officer
CompanyGOODTOGOAT LTD
Emaildavid@seebird.ai
AddressBasement Flat, 20 Mildmay Grove South, London, England, N1 4R

2.2 Deputy Information Officer (South Africa)

In accordance with section 55(2) of POPIA, the following person has been designated as Deputy Information Officer with responsibility for South African PAIA and POPIA compliance matters. The Deputy Information Officer is authorised to receive and process PAIA requests and POPIA data subject requests from South African data subjects.

NameJohn Giles
TitleDirector / POPIA Specialist
CompanyMICHALSONS GILES INC
Company Reg. No.2019/423112/21
VAT Reg. No.4850289861
Emailjohn@michalsons.com
Telephone086 011 1245
AddressSuite F5 Westlake Square, 1 Westlake Drive, Westlake, Cape Town, 7945, South Africa
B-BBEE StatusLevel 7 (valid to 14 July 2026)

All PAIA requests and POPIA data subject requests must be directed to the Deputy Information Officer (South Africa) at the contact details above.

3. The Section 10 Guide on How to Use PAIA

The Information Regulator has compiled and updated the guide required by section 10 of PAIA (the Guide) to assist persons wishing to exercise any rights in terms of PAIA and POPIA. The Guide contains, among other things:

  • Contact details for all information officers of public bodies;
  • A description of the subjects and categories of records available;
  • The assistance available from the Information Regulator; and
  • All remedies available regarding acts or failures to act in respect of rights under PAIA and POPIA.

The Guide is available in English, Sesotho, and Afrikaans. A copy may be obtained from the Information Regulator:

Websitewww.inforegulator.org.za
Physical addressJD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
Postal addressP.O. Box 31533, Braamfontein, Johannesburg, 2017
Telephone+27 010 023 5200
Emailinforeg@justice.gov.za

4. Records Available Without a Formal PAIA Request

The following categories of records are voluntarily made available by Goodtogoat without a person having to submit a formal request under PAIA (section 52 of PAIA). These records are publicly accessible at www.goodtogoat.ai or on written request to the Information Officer at no charge.

Record / CategoryAvailability
PAIA Manual (this document)Published on Company website (www.goodtogoat.ai/paia) and Information Regulator portal
Privacy Policy / POPIA NoticePublished on Company website (www.goodtogoat.ai/privacy)
Cookie Consent NoticePublished on Company website
Secure Data Handling PolicyPublished on Company website / Trust documentation
Terms of ServicePublished on Company website (www.goodtogoat.ai/terms)
Marketing and product materialsPublicly available on Company website and social media channels
General product documentationAvailable at www.goodtogoat.ai and in the platform help centre

5. Records Available in Terms of Other Legislation

The following records are held by the Company in accordance with obligations under other legislation and may be accessible under those legislative frameworks. Access to these records remains subject to PAIA and any applicable grounds for refusal.

Record CategoryLegislationHeld By / Notes
Certificate of Incorporation; Memorandum and ArticlesUK Companies Act 2006Companies House (public register)
Register of Directors and Persons of Significant ControlUK Companies Act 2006Companies House (public register)
Annual Confirmation StatementsUK Companies Act 2006Companies House (public register)
Accounting records; financial statementsUK Companies Act 2006Held by Company / auditors
PAYE, VAT, and corporation tax recordsUK Finance Act / HMRC requirementsHeld by Company
Employment contracts; payroll recordsUK Employment Rights Act 1996Held by Company
POPIA / PAIA compliance documentationPOPIA Act 4 of 2013; PAIA Act 2 of 2000Held by Company (see Section 7)
Data Processing Agreements with sub-processorsPOPIA s.21; GDPR Art. 28Held by Company (08 Compliance folder)

6. Records Held by Goodtogoat -- Categories and Subjects

The following table describes the subjects on which Goodtogoat holds records, and the categories of records held on each subject, in sufficient detail to facilitate a request for access (section 51(1)(b)(iv) of PAIA).

Note: The inclusion of a category in this table does not imply that access will be granted. All requests will be assessed on a case-by-case basis in accordance with PAIA.

#SubjectCategories of Records
1Corporate and governanceCertificate of incorporation; MOI; board resolutions; shareholder register; directors’ register; annual returns; company policies
2Financial recordsFinancial statements; management accounts; invoices; purchase orders; banking records; budgets; tax returns; audit reports
3Human resources and employmentEmployment contracts; job descriptions; payroll records; leave records; performance reviews; disciplinary records; training records; employee personal information
4Customer and platform recordsCustomer account information; subscription and contract records; order history; correspondence; complaints; payment reference information; platform usage logs
5Supplier and vendor recordsSupplier contracts; purchase orders; supplier correspondence; due diligence records; Data Processing Agreements with sub-processors
6Marketing and communicationsMarketing materials; campaign records; email correspondence; consent records; customer communication logs
7Technology and ITSystem access logs; IT security policies; data processing records; software licences; data processor agreements; source code repositories; infrastructure configuration records
8Legal and complianceLegal opinions (including the Michalsons POPI Interpretation opinion); regulatory correspondence; compliance records; insurance policies; IP registrations; PAIA/POPIA compliance documents; ISO 27001 programme documentation
9Property and assetsLease agreements; asset register; facility records
10AI platform and voice processingVoice call recordings and transcripts; AI session logs; call performance and coaching feedback records; AI persona configurations; platform audit logs; ElevenLabs Voice ID records; model prompt configurations

7. Processing of Personal Information (POPIA Requirements -- Section 51(1)(c) of PAIA)

This section fulfils the obligation under section 51(1)(c) of PAIA (as amended by POPIA) for Goodtogoat, as a responsible party, to disclose information about how it processes personal information.

7.1 Goodtogoat as Responsible Party

Goodtogoat Ltd is a responsible party as defined in section 1 of POPIA, meaning it determines the purpose of and means for processing personal information. Goodtogoat’s Designated Information Officer is registered with the Information Regulator (Registration No. 2026-006763).

7.2 Purpose of Processing Personal Information

Goodtogoat processes personal information for the following purposes:

PurposeCategories of Data SubjectsCategories of Personal Information
Providing the AI coaching platform -- recording, transcribing, and AI-analysing simulated voice calls for sales coaching and performance feedbackPlatform users (brokers, advisors, sales staff of enterprise customers)Name, email address, account information; voice call recordings; call transcripts; AI-generated coaching feedback; call performance data; demographic fields (country, region)
Providing products and services; managing customer (enterprise) accountsEnterprise customers, authorised administratorsName, contact details, account information, subscription records, payment reference
Marketing and promotional communications (with consent)Customers, prospectsName, email address, communication preferences
Human resources and payroll administrationEmployees, contractorsName, identity number, contact details, banking details, employment history
Supplier and vendor relationship managementSupplier contact personsName, work contact details, job title
Website analytics and improvementWebsite visitorsIP address (anonymised), device/browser data, usage data
Legal and regulatory complianceAll data subjects aboveAs required by applicable law
Customer support and complaints handlingCustomers, platform usersName, contact details, correspondence, account information
Automated processing and AI analysisPlatform usersCall transcripts; performance indicators -- used exclusively for coaching feedback generation. No automated decision-making with legal or similarly significant effects on data subjects.

7.3 Lawful Basis for Processing

Goodtogoat processes personal information on the following grounds under section 11 of POPIA:

  • Consent (section 11(1)(a)) -- e.g. marketing communications; user consent to recording of voice coaching sessions
  • Contract (section 11(1)(c)) -- e.g. fulfilment of customer agreements; employment contracts
  • Legal obligation (section 11(1)(d)) -- e.g. statutory employment and tax obligations
  • Legitimate interest (section 11(1)(f)) -- e.g. fraud prevention, IT security, analytics, platform improvement at a pseudo-anonymised aggregate level

7.4 Special Personal Information

Goodtogoat does not process special personal information as defined in section 26 of POPIA through its platform or product. This position is supported by a formal legal opinion obtained from Michalsons Giles Inc, POPIA specialists (dated 22 May 2026, ref: John Giles), which confirms that voice recordings on the goodtogoat platform are not biometric information because they are not processed using a personal identification technique based on vocal characteristics -- goodtogoat does not use voice recognition to verify identity. No prior authorisation under POPIA section 57 is required.

The limited exception is employee occupational health information, processed solely in the employment context:

CategoryContextBasis (POPIA s.27)
Health / medical informationEmployee occupational health; reasonable accommodation requestss.27(1)(b) -- employment law obligation

7.5 Recipients of Personal Information

Personal information may be shared with the following categories of recipients:

Recipient CategoryNature of SharingCountry / Region
Cloud infrastructure and hosting providers (Fly.io, Vercel, Tigris)Data storage and platform processingUnited States; EU region options available
AI service providers (ElevenLabs, OpenAI, Google Gemini)Voice simulation, agent orchestration, feedback generation; contractual opt-out from model training in placeUnited States; EU residency options available for ElevenLabs and Google
Authentication provider (PropelAuth)User authentication and access managementUnited States
Authentication provider (WorkOS)User authentication, sign-in sessions and access managementUnited States
Email platform (SendGrid / Twilio)Communication deliveryUnited States
Error monitoring (Sentry)Platform error logging and monitoringUnited States
Feature flags (Statsig)Platform feature managementUnited States
Regulatory authorities (Information Regulator, SARS, HMRC, etc.)Legal obligationSouth Africa; United Kingdom
Courts and law enforcementLegal obligationSouth Africa; United Kingdom

7.6 Transborder Flows of Personal Information

Goodtogoat transfers personal information outside the Republic of South Africa to the following countries or regions. All transborder transfers are conducted in compliance with section 72 of POPIA. Where the recipient country does not provide an adequate level of protection, Goodtogoat implements appropriate contractual safeguards (executed Data Processing Agreements with each sub-processor).

Country / RegionRecipient(s)Safeguard / Mechanism
United StatesElevenLabs, OpenAI, Google, Fly.io / Tigris, Vercel, PropelAuth, Sentry, Statsig, SendGrid (Twilio)Executed Data Processing Agreements (DPAs) with each sub-processor; POPIA s.72 contractual safeguards
European UnionElevenLabs (EU residency option); Google (EU region option)Executed DPAs; EU adequacy / standard contractual clauses where applicable
United KingdomFortifyOps Limited (Designated Information Officer / compliance services)UK company; UK GDPR adequacy; executed service agreement

7.7 Security Measures

Goodtogoat implements appropriate technical and organisational measures to ensure the confidentiality, integrity, and availability of personal information, including:

  • Access controls and authentication measures (WorkOS and PropelAuth JWT-based, dual role axes)
  • Encryption of personal data in transit (TLS) and at rest (AES-256, Tigris / PostgreSQL)
  • Application-layer organisation isolation -- HTTP 403 enforced on all cross-tenant access attempts
  • Regular security assessments and internal audits (ISO 27001 programme, target certification August 2026)
  • Staff training and awareness
  • Incident response and breach notification procedures (POPIA s.22)
  • Data Processing Agreements with all third-party sub-processors

A general description of these security measures is available from the Information Officer upon written request. Full detail is set out in the Goodtogoat Security & Data Privacy Overview document (available on request to enterprise customers).

8. Data Subject Rights Under POPIA

Data subjects have the following rights under POPIA, which may be exercised by contacting the Information Officer using the contact details in section 2 above:

RightDescriptionHow to ExerciseResponse Deadline
Right of access (s.23)Right to request confirmation of whether Goodtogoat holds your personal information and to request a copySubmit Form 2 (see Annexure A) to the Information Officer30 days
Right to correction / deletion (s.24)Right to request correction or deletion of inaccurate, incomplete, or outdated personal informationSubmit written request or Form 2 (Correction) to the Information Officer30 days
Right to object (s.11(3))Right to object to the processing of personal information on grounds of legitimate interest or direct marketingSubmit Form 1 (Objection) to the Information Officer -- see Annexure CWithout undue delay
Right to lodge a complaintRight to complain to the Information Regulator if you believe your rights have been violatedSubmit Form 5 to the Information Regulator (inforegulator.org.za) within 180 daysN/A

9. Procedure for Requesting Access to Records Under PAIA

9.1 Who May Request Access

Any person (natural or juristic) may submit a request for access to a record held by Goodtogoat, subject to:

  • Personal requesters (seeking their own personal information): Access will be granted subject to the prescribed reproduction fee.
  • Other requesters: Access will be granted only where the requester demonstrates that the record is required for the exercise or protection of a right, and where no grounds for refusal apply (section 50(1) of PAIA).

9.2 How to Submit a Request

  1. Complete Form 2 -- Request for Access to Record of Private Body (attached as Annexure A to this manual and available at inforegulator.org.za).
  2. Clearly identify the record(s) you are seeking access to.
  3. State the right you wish to exercise or protect and explain why the record is necessary for that purpose.
  4. Submit the completed form and the prescribed request fee to the Information Officer at the contact details in section 2 above.
  5. If you are unable to complete the form due to illiteracy or disability, you may request the Information Officer orally. The Information Officer will reduce the request to writing and provide you with a copy.

9.3 Fees

Fees are prescribed in the Regulations to PAIA (Regulation Gazette No. 11329, 27 August 2021):

Fee TypeAmount
Request fee (payable before processing)R50.00 (personal requesters are exempt from the request fee)
Reproduction fee -- per A4 page (photocopy)R1.10 per page
Reproduction fee -- computer printoutR0.75 per page
Reproduction fee -- CD / USBR70.00
Reproduction fee -- electronic copy (emailed)R75.00 per 25MB
Deposit (if search and preparation exceeds 6 hours)One third of the likely access fee
Search and preparation feeR30.00 per hour (or part thereof) exceeding the first 6 hours
Physical copy of this manual (on request)R20.00 per copy

Fees are subject to change in line with updated Regulations. Current prescribed fees are available at inforegulator.org.za.

9.4 Response Timeframes

The Information Officer will respond to a request within 30 days of receipt (section 56 of PAIA). This period may be extended by a further 30 days where:

  • The request relates to a large number of records;
  • Consultation with a third party is required; or
  • The search for the records is impeded by the fact that the records were not created by the Company.

The requester will be notified of any extension and the reasons for it.

9.5 Decision and Access

If the request is granted, the Information Officer will notify the requester of the access fee payable (if any) and provide access in the manner indicated by the requester (electronic copy, printout, inspection, etc.) once payment is received.

10. Grounds for Refusal of Access

Goodtogoat may refuse a request for access to records on the following grounds set out in Chapter 4, Part 3 of PAIA:

GroundPAIA Section
Mandatory protection of the privacy of a third party (natural person)s.63
Mandatory protection of commercial information of a third party (trade secrets, financial information)s.64
Mandatory protection of certain confidential information of a third partys.65
Mandatory protection of research information of a third partys.66
Commercial information of the private body itself (trade secrets, commercially valuable information)s.67
Confidential correspondence of the private bodys.68
Information that would be privileged from production in legal proceedingss.69

Goodtogoat will notify the requester of any refusal in writing, with reasons, within the prescribed timeframe.

11. Remedies Available to Requesters

If Goodtogoat refuses a request, or fails to respond within the prescribed period, the requester may:

  1. Lodge a complaint with the Information Regulator using Form 5, within 180 days of the refusal or the expiry of the response period (section 74 of PAIA). Contact the Information Regulator at the details in section 3 above.
  2. Apply to court for appropriate relief (section 82 of PAIA).

12. Availability of This Manual

This manual is made available:

MethodDetails
Websitewww.goodtogoat.ai/paia -- accessible free of charge
Principal place of businessBasement Flat, 20 Mildmay Grove South, London, England, N1 4R -- available for inspection on written request during business hours
On requestA copy will be provided upon written request to the Information Officer; a fee of R20.00 per copy may be charged
Information Regulator portalUploaded to inforegulator.org.za

13. Document Control

Ver.DateAuthorSummary of Changes
1.0March 2026Hatitye Chindove (FortifyOps Ltd)Initial publication
2.0May 2026Hatitye Chindove (FortifyOps Ltd)Sections 4 and 5 completed; Section 7.2 updated with platform AI processing; Section 7.4 updated -- Michalsons legal opinion confirming voice recordings are not special PI; Sections 7.5 and 7.6 completed with actual sub-processor and transborder transfer details; Section 12 URL and fee completed; company name standardised to Goodtogoat Ltd throughout; Pty Ltd removed; IR registration number added on cover page and header
2.1May 2026Hatitye Chindove (FortifyOps Ltd)Section 2.3 added: John Giles (Michalsons Giles Inc) designated as Deputy Information Officer for South Africa; Annexure A updated to route South African requests to Deputy IO
2.2May 2026Hatitye Chindove (FortifyOps Ltd)Full contact details confirmed for John Giles (Michalsons Giles Inc): email, telephone, physical address, company registration, VAT number, B-BBEE status
2.3May 2026James Rycroft (Goodtogoat Ltd)Section 2.2 (Hatitye Chindove / FortifyOps) removed; John Giles (Michalsons Giles Inc) remains sole Deputy IO for South Africa as Section 2.2; Annexure A updated accordingly
2.4September 2026James Rycroft (Goodtogoat Ltd)WorkOS added as an authentication provider (Section 7.5 recipients, Section 9 security measures) ahead of the migration of sign-in from PropelAuth to WorkOS; PropelAuth remains listed until its removal
2.5October 2026David Jedeikin (Goodtogoat Ltd)Section 2.1 updated: David Jedeikin designated as Head of the Company and default Information Officer; contact email updated

The Information Officer is responsible for reviewing and updating this manual at least annually and whenever material changes occur to the Company’s records, processing activities, or key personnel.