Legal · PAIA / POPIA
PAIA Manual
Prepared in terms of Section 51 of the Promotion of Access to Information Act 2 of 2000 (as amended)
Goodtogoat Ltd
UK Company Number: 16713487
Basement Flat, 20 Mildmay Grove South, London, England, N1 4R
Information Regulator Registration No.: 2026-006763
| Version | 2.5 |
|---|---|
| Date of first publication | March 2026 |
| Last updated | October 2026 |
| Next review due | March 2027 |
Public availability notice: This manual is available -- (a) on the Company website (www.goodtogoat.ai/paia); (b) at our principal place of business at Basement Flat, 20 Mildmay Grove South, London, England, N1 4R; and (c) on the Information Regulator’s portal at inforegulator.org.za. A copy will be provided to any person upon written request and upon payment of a reasonable fee.
1. Introduction and Purpose
1.1 Legal Basis
This manual is compiled in accordance with:
- Section 51 of the Promotion of Access to Information Act 2 of 2000 (PAIA), as amended by the Promotion of Access to Information Amendment Act 54 of 2002 and the Promotion of Access to Information Amendment Act 31 of 2019; and
- Section 51(1)(c) of PAIA as amended by the Protection of Personal Information Act 4 of 2013 (POPIA), which requires responsible parties to include processing of personal information in this manual.
PAIA gives effect to the constitutional right of access to information as entrenched in section 32 of the Constitution of the Republic of South Africa, 1996. POPIA gives effect to the right to privacy as entrenched in section 14 of the Constitution.
1.2 About the Company
Goodtogoat Ltd is a private body as defined in section 1 of PAIA. The Company is incorporated in England and Wales (Company Number 16713487) and conducts business as a Software-as-a-Service (SaaS) company providing AI-powered voice call simulation and sales coaching platform services to enterprise customers across multiple jurisdictions, including South Africa.
1.3 Purpose of this Manual
This manual is intended to enable any person to:
- Understand their right to request access to records held by Goodtogoat;
- Understand the procedure for submitting a request for access;
- Understand the categories of records held by the Company;
- Understand how the Company processes personal information and the rights of data subjects under POPIA; and
- Identify and contact the Information Officer or Deputy Information Officer.
2. Contact Details of the Information Officer
2.1 Head of the Company (default Information Officer)
| Name | David Jedeikin |
|---|---|
| Title | Chief Executive Officer |
| Company | GOODTOGOAT LTD |
| david@seebird.ai | |
| Address | Basement Flat, 20 Mildmay Grove South, London, England, N1 4R |
2.2 Deputy Information Officer (South Africa)
In accordance with section 55(2) of POPIA, the following person has been designated as Deputy Information Officer with responsibility for South African PAIA and POPIA compliance matters. The Deputy Information Officer is authorised to receive and process PAIA requests and POPIA data subject requests from South African data subjects.
| Name | John Giles |
|---|---|
| Title | Director / POPIA Specialist |
| Company | MICHALSONS GILES INC |
| Company Reg. No. | 2019/423112/21 |
| VAT Reg. No. | 4850289861 |
| john@michalsons.com | |
| Telephone | 086 011 1245 |
| Address | Suite F5 Westlake Square, 1 Westlake Drive, Westlake, Cape Town, 7945, South Africa |
| B-BBEE Status | Level 7 (valid to 14 July 2026) |
All PAIA requests and POPIA data subject requests must be directed to the Deputy Information Officer (South Africa) at the contact details above.
3. The Section 10 Guide on How to Use PAIA
The Information Regulator has compiled and updated the guide required by section 10 of PAIA (the Guide) to assist persons wishing to exercise any rights in terms of PAIA and POPIA. The Guide contains, among other things:
- Contact details for all information officers of public bodies;
- A description of the subjects and categories of records available;
- The assistance available from the Information Regulator; and
- All remedies available regarding acts or failures to act in respect of rights under PAIA and POPIA.
The Guide is available in English, Sesotho, and Afrikaans. A copy may be obtained from the Information Regulator:
| Website | www.inforegulator.org.za |
|---|---|
| Physical address | JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001 |
| Postal address | P.O. Box 31533, Braamfontein, Johannesburg, 2017 |
| Telephone | +27 010 023 5200 |
| inforeg@justice.gov.za |
4. Records Available Without a Formal PAIA Request
The following categories of records are voluntarily made available by Goodtogoat without a person having to submit a formal request under PAIA (section 52 of PAIA). These records are publicly accessible at www.goodtogoat.ai or on written request to the Information Officer at no charge.
| Record / Category | Availability |
|---|---|
| PAIA Manual (this document) | Published on Company website (www.goodtogoat.ai/paia) and Information Regulator portal |
| Privacy Policy / POPIA Notice | Published on Company website (www.goodtogoat.ai/privacy) |
| Cookie Consent Notice | Published on Company website |
| Secure Data Handling Policy | Published on Company website / Trust documentation |
| Terms of Service | Published on Company website (www.goodtogoat.ai/terms) |
| Marketing and product materials | Publicly available on Company website and social media channels |
| General product documentation | Available at www.goodtogoat.ai and in the platform help centre |
5. Records Available in Terms of Other Legislation
The following records are held by the Company in accordance with obligations under other legislation and may be accessible under those legislative frameworks. Access to these records remains subject to PAIA and any applicable grounds for refusal.
| Record Category | Legislation | Held By / Notes |
|---|---|---|
| Certificate of Incorporation; Memorandum and Articles | UK Companies Act 2006 | Companies House (public register) |
| Register of Directors and Persons of Significant Control | UK Companies Act 2006 | Companies House (public register) |
| Annual Confirmation Statements | UK Companies Act 2006 | Companies House (public register) |
| Accounting records; financial statements | UK Companies Act 2006 | Held by Company / auditors |
| PAYE, VAT, and corporation tax records | UK Finance Act / HMRC requirements | Held by Company |
| Employment contracts; payroll records | UK Employment Rights Act 1996 | Held by Company |
| POPIA / PAIA compliance documentation | POPIA Act 4 of 2013; PAIA Act 2 of 2000 | Held by Company (see Section 7) |
| Data Processing Agreements with sub-processors | POPIA s.21; GDPR Art. 28 | Held by Company (08 Compliance folder) |
6. Records Held by Goodtogoat -- Categories and Subjects
The following table describes the subjects on which Goodtogoat holds records, and the categories of records held on each subject, in sufficient detail to facilitate a request for access (section 51(1)(b)(iv) of PAIA).
Note: The inclusion of a category in this table does not imply that access will be granted. All requests will be assessed on a case-by-case basis in accordance with PAIA.
| # | Subject | Categories of Records |
|---|---|---|
| 1 | Corporate and governance | Certificate of incorporation; MOI; board resolutions; shareholder register; directors’ register; annual returns; company policies |
| 2 | Financial records | Financial statements; management accounts; invoices; purchase orders; banking records; budgets; tax returns; audit reports |
| 3 | Human resources and employment | Employment contracts; job descriptions; payroll records; leave records; performance reviews; disciplinary records; training records; employee personal information |
| 4 | Customer and platform records | Customer account information; subscription and contract records; order history; correspondence; complaints; payment reference information; platform usage logs |
| 5 | Supplier and vendor records | Supplier contracts; purchase orders; supplier correspondence; due diligence records; Data Processing Agreements with sub-processors |
| 6 | Marketing and communications | Marketing materials; campaign records; email correspondence; consent records; customer communication logs |
| 7 | Technology and IT | System access logs; IT security policies; data processing records; software licences; data processor agreements; source code repositories; infrastructure configuration records |
| 8 | Legal and compliance | Legal opinions (including the Michalsons POPI Interpretation opinion); regulatory correspondence; compliance records; insurance policies; IP registrations; PAIA/POPIA compliance documents; ISO 27001 programme documentation |
| 9 | Property and assets | Lease agreements; asset register; facility records |
| 10 | AI platform and voice processing | Voice call recordings and transcripts; AI session logs; call performance and coaching feedback records; AI persona configurations; platform audit logs; ElevenLabs Voice ID records; model prompt configurations |
7. Processing of Personal Information (POPIA Requirements -- Section 51(1)(c) of PAIA)
This section fulfils the obligation under section 51(1)(c) of PAIA (as amended by POPIA) for Goodtogoat, as a responsible party, to disclose information about how it processes personal information.
7.1 Goodtogoat as Responsible Party
Goodtogoat Ltd is a responsible party as defined in section 1 of POPIA, meaning it determines the purpose of and means for processing personal information. Goodtogoat’s Designated Information Officer is registered with the Information Regulator (Registration No. 2026-006763).
7.2 Purpose of Processing Personal Information
Goodtogoat processes personal information for the following purposes:
| Purpose | Categories of Data Subjects | Categories of Personal Information |
|---|---|---|
| Providing the AI coaching platform -- recording, transcribing, and AI-analysing simulated voice calls for sales coaching and performance feedback | Platform users (brokers, advisors, sales staff of enterprise customers) | Name, email address, account information; voice call recordings; call transcripts; AI-generated coaching feedback; call performance data; demographic fields (country, region) |
| Providing products and services; managing customer (enterprise) accounts | Enterprise customers, authorised administrators | Name, contact details, account information, subscription records, payment reference |
| Marketing and promotional communications (with consent) | Customers, prospects | Name, email address, communication preferences |
| Human resources and payroll administration | Employees, contractors | Name, identity number, contact details, banking details, employment history |
| Supplier and vendor relationship management | Supplier contact persons | Name, work contact details, job title |
| Website analytics and improvement | Website visitors | IP address (anonymised), device/browser data, usage data |
| Legal and regulatory compliance | All data subjects above | As required by applicable law |
| Customer support and complaints handling | Customers, platform users | Name, contact details, correspondence, account information |
| Automated processing and AI analysis | Platform users | Call transcripts; performance indicators -- used exclusively for coaching feedback generation. No automated decision-making with legal or similarly significant effects on data subjects. |
7.3 Lawful Basis for Processing
Goodtogoat processes personal information on the following grounds under section 11 of POPIA:
- Consent (section 11(1)(a)) -- e.g. marketing communications; user consent to recording of voice coaching sessions
- Contract (section 11(1)(c)) -- e.g. fulfilment of customer agreements; employment contracts
- Legal obligation (section 11(1)(d)) -- e.g. statutory employment and tax obligations
- Legitimate interest (section 11(1)(f)) -- e.g. fraud prevention, IT security, analytics, platform improvement at a pseudo-anonymised aggregate level
7.4 Special Personal Information
Goodtogoat does not process special personal information as defined in section 26 of POPIA through its platform or product. This position is supported by a formal legal opinion obtained from Michalsons Giles Inc, POPIA specialists (dated 22 May 2026, ref: John Giles), which confirms that voice recordings on the goodtogoat platform are not biometric information because they are not processed using a personal identification technique based on vocal characteristics -- goodtogoat does not use voice recognition to verify identity. No prior authorisation under POPIA section 57 is required.
The limited exception is employee occupational health information, processed solely in the employment context:
| Category | Context | Basis (POPIA s.27) |
|---|---|---|
| Health / medical information | Employee occupational health; reasonable accommodation requests | s.27(1)(b) -- employment law obligation |
7.5 Recipients of Personal Information
Personal information may be shared with the following categories of recipients:
| Recipient Category | Nature of Sharing | Country / Region |
|---|---|---|
| Cloud infrastructure and hosting providers (Fly.io, Vercel, Tigris) | Data storage and platform processing | United States; EU region options available |
| AI service providers (ElevenLabs, OpenAI, Google Gemini) | Voice simulation, agent orchestration, feedback generation; contractual opt-out from model training in place | United States; EU residency options available for ElevenLabs and Google |
| Authentication provider (PropelAuth) | User authentication and access management | United States |
| Authentication provider (WorkOS) | User authentication, sign-in sessions and access management | United States |
| Email platform (SendGrid / Twilio) | Communication delivery | United States |
| Error monitoring (Sentry) | Platform error logging and monitoring | United States |
| Feature flags (Statsig) | Platform feature management | United States |
| Regulatory authorities (Information Regulator, SARS, HMRC, etc.) | Legal obligation | South Africa; United Kingdom |
| Courts and law enforcement | Legal obligation | South Africa; United Kingdom |
7.6 Transborder Flows of Personal Information
Goodtogoat transfers personal information outside the Republic of South Africa to the following countries or regions. All transborder transfers are conducted in compliance with section 72 of POPIA. Where the recipient country does not provide an adequate level of protection, Goodtogoat implements appropriate contractual safeguards (executed Data Processing Agreements with each sub-processor).
| Country / Region | Recipient(s) | Safeguard / Mechanism |
|---|---|---|
| United States | ElevenLabs, OpenAI, Google, Fly.io / Tigris, Vercel, PropelAuth, Sentry, Statsig, SendGrid (Twilio) | Executed Data Processing Agreements (DPAs) with each sub-processor; POPIA s.72 contractual safeguards |
| European Union | ElevenLabs (EU residency option); Google (EU region option) | Executed DPAs; EU adequacy / standard contractual clauses where applicable |
| United Kingdom | FortifyOps Limited (Designated Information Officer / compliance services) | UK company; UK GDPR adequacy; executed service agreement |
7.7 Security Measures
Goodtogoat implements appropriate technical and organisational measures to ensure the confidentiality, integrity, and availability of personal information, including:
- Access controls and authentication measures (WorkOS and PropelAuth JWT-based, dual role axes)
- Encryption of personal data in transit (TLS) and at rest (AES-256, Tigris / PostgreSQL)
- Application-layer organisation isolation -- HTTP 403 enforced on all cross-tenant access attempts
- Regular security assessments and internal audits (ISO 27001 programme, target certification August 2026)
- Staff training and awareness
- Incident response and breach notification procedures (POPIA s.22)
- Data Processing Agreements with all third-party sub-processors
A general description of these security measures is available from the Information Officer upon written request. Full detail is set out in the Goodtogoat Security & Data Privacy Overview document (available on request to enterprise customers).
8. Data Subject Rights Under POPIA
Data subjects have the following rights under POPIA, which may be exercised by contacting the Information Officer using the contact details in section 2 above:
| Right | Description | How to Exercise | Response Deadline |
|---|---|---|---|
| Right of access (s.23) | Right to request confirmation of whether Goodtogoat holds your personal information and to request a copy | Submit Form 2 (see Annexure A) to the Information Officer | 30 days |
| Right to correction / deletion (s.24) | Right to request correction or deletion of inaccurate, incomplete, or outdated personal information | Submit written request or Form 2 (Correction) to the Information Officer | 30 days |
| Right to object (s.11(3)) | Right to object to the processing of personal information on grounds of legitimate interest or direct marketing | Submit Form 1 (Objection) to the Information Officer -- see Annexure C | Without undue delay |
| Right to lodge a complaint | Right to complain to the Information Regulator if you believe your rights have been violated | Submit Form 5 to the Information Regulator (inforegulator.org.za) within 180 days | N/A |
9. Procedure for Requesting Access to Records Under PAIA
9.1 Who May Request Access
Any person (natural or juristic) may submit a request for access to a record held by Goodtogoat, subject to:
- Personal requesters (seeking their own personal information): Access will be granted subject to the prescribed reproduction fee.
- Other requesters: Access will be granted only where the requester demonstrates that the record is required for the exercise or protection of a right, and where no grounds for refusal apply (section 50(1) of PAIA).
9.2 How to Submit a Request
- Complete Form 2 -- Request for Access to Record of Private Body (attached as Annexure A to this manual and available at inforegulator.org.za).
- Clearly identify the record(s) you are seeking access to.
- State the right you wish to exercise or protect and explain why the record is necessary for that purpose.
- Submit the completed form and the prescribed request fee to the Information Officer at the contact details in section 2 above.
- If you are unable to complete the form due to illiteracy or disability, you may request the Information Officer orally. The Information Officer will reduce the request to writing and provide you with a copy.
9.3 Fees
Fees are prescribed in the Regulations to PAIA (Regulation Gazette No. 11329, 27 August 2021):
| Fee Type | Amount |
|---|---|
| Request fee (payable before processing) | R50.00 (personal requesters are exempt from the request fee) |
| Reproduction fee -- per A4 page (photocopy) | R1.10 per page |
| Reproduction fee -- computer printout | R0.75 per page |
| Reproduction fee -- CD / USB | R70.00 |
| Reproduction fee -- electronic copy (emailed) | R75.00 per 25MB |
| Deposit (if search and preparation exceeds 6 hours) | One third of the likely access fee |
| Search and preparation fee | R30.00 per hour (or part thereof) exceeding the first 6 hours |
| Physical copy of this manual (on request) | R20.00 per copy |
Fees are subject to change in line with updated Regulations. Current prescribed fees are available at inforegulator.org.za.
9.4 Response Timeframes
The Information Officer will respond to a request within 30 days of receipt (section 56 of PAIA). This period may be extended by a further 30 days where:
- The request relates to a large number of records;
- Consultation with a third party is required; or
- The search for the records is impeded by the fact that the records were not created by the Company.
The requester will be notified of any extension and the reasons for it.
9.5 Decision and Access
If the request is granted, the Information Officer will notify the requester of the access fee payable (if any) and provide access in the manner indicated by the requester (electronic copy, printout, inspection, etc.) once payment is received.
10. Grounds for Refusal of Access
Goodtogoat may refuse a request for access to records on the following grounds set out in Chapter 4, Part 3 of PAIA:
| Ground | PAIA Section |
|---|---|
| Mandatory protection of the privacy of a third party (natural person) | s.63 |
| Mandatory protection of commercial information of a third party (trade secrets, financial information) | s.64 |
| Mandatory protection of certain confidential information of a third party | s.65 |
| Mandatory protection of research information of a third party | s.66 |
| Commercial information of the private body itself (trade secrets, commercially valuable information) | s.67 |
| Confidential correspondence of the private body | s.68 |
| Information that would be privileged from production in legal proceedings | s.69 |
Goodtogoat will notify the requester of any refusal in writing, with reasons, within the prescribed timeframe.
11. Remedies Available to Requesters
If Goodtogoat refuses a request, or fails to respond within the prescribed period, the requester may:
- Lodge a complaint with the Information Regulator using Form 5, within 180 days of the refusal or the expiry of the response period (section 74 of PAIA). Contact the Information Regulator at the details in section 3 above.
- Apply to court for appropriate relief (section 82 of PAIA).
12. Availability of This Manual
This manual is made available:
| Method | Details |
|---|---|
| Website | www.goodtogoat.ai/paia -- accessible free of charge |
| Principal place of business | Basement Flat, 20 Mildmay Grove South, London, England, N1 4R -- available for inspection on written request during business hours |
| On request | A copy will be provided upon written request to the Information Officer; a fee of R20.00 per copy may be charged |
| Information Regulator portal | Uploaded to inforegulator.org.za |
13. Document Control
| Ver. | Date | Author | Summary of Changes |
|---|---|---|---|
| 1.0 | March 2026 | Hatitye Chindove (FortifyOps Ltd) | Initial publication |
| 2.0 | May 2026 | Hatitye Chindove (FortifyOps Ltd) | Sections 4 and 5 completed; Section 7.2 updated with platform AI processing; Section 7.4 updated -- Michalsons legal opinion confirming voice recordings are not special PI; Sections 7.5 and 7.6 completed with actual sub-processor and transborder transfer details; Section 12 URL and fee completed; company name standardised to Goodtogoat Ltd throughout; Pty Ltd removed; IR registration number added on cover page and header |
| 2.1 | May 2026 | Hatitye Chindove (FortifyOps Ltd) | Section 2.3 added: John Giles (Michalsons Giles Inc) designated as Deputy Information Officer for South Africa; Annexure A updated to route South African requests to Deputy IO |
| 2.2 | May 2026 | Hatitye Chindove (FortifyOps Ltd) | Full contact details confirmed for John Giles (Michalsons Giles Inc): email, telephone, physical address, company registration, VAT number, B-BBEE status |
| 2.3 | May 2026 | James Rycroft (Goodtogoat Ltd) | Section 2.2 (Hatitye Chindove / FortifyOps) removed; John Giles (Michalsons Giles Inc) remains sole Deputy IO for South Africa as Section 2.2; Annexure A updated accordingly |
| 2.4 | September 2026 | James Rycroft (Goodtogoat Ltd) | WorkOS added as an authentication provider (Section 7.5 recipients, Section 9 security measures) ahead of the migration of sign-in from PropelAuth to WorkOS; PropelAuth remains listed until its removal |
| 2.5 | October 2026 | David Jedeikin (Goodtogoat Ltd) | Section 2.1 updated: David Jedeikin designated as Head of the Company and default Information Officer; contact email updated |
The Information Officer is responsible for reviewing and updating this manual at least annually and whenever material changes occur to the Company’s records, processing activities, or key personnel.